Ep 2: Jo Anderson, Faunalytics: What’s Working? Show me the data!

Written By Jennifer Tourkin

Ep 2: Jo Anderson, PhD, Faunalytics

In this episode…

This episode is chock full of data-driven, actionable information about how to advocate for animals. We interview Jo Anderson, Research Director at Faunalytics, a nonprofit that collects and conducts research on animal issues. Jo shares her own experience and insights, and delivers findings through the lens of a thoughtful, careful researcher with compassion for all beings–including those who disagree, or aren’t there yet, and for the people who do this hard work on behalf of our animal friends.

Faunalytics’ resources, available to anyone, can help you inform why and how to advocate. Here, for instance, is a 2 minute video on when and how to use graphic images, in Faunalytics’ Explains video series. Here is the low-down on farmed animals, in beautiful, easy to absorb and share, graphics. This stuff is gold.

Guest

Dr. Jo Anderson is a social psychologist and the Research Director at Faunalytics, a nonprofit that conducts research on animal-related issues. She is an advocate for animals and evidence-based decision-making, with many years of experience in social science methods and statistical analysis. Jo became Faunalytics' Research Director in 2017 and since then has led and supervised studies of attitudes and behavior pertaining to animals and veganism, advocate retention, donation decision-making, and many other topics. Her other roles include serving as co-leader of the RECAP (Research to End Consumption of Animal Products) researcher collective, ad hoc research advisor to ProVeg and Animal Charity Evaluators' Animal Advocacy Research Fund, and Adjunct Research Professor at Carleton University (Ottawa, Canada). Jo has a PhD in social psychology from the University of Waterloo and completed a two-year postdoctoral fellowship at Cornell University.

Calls to action

Links from episode

Faunalytics Website: www.Faunalytics.org

Faunalytics Contact: info@faunalytics.org

Faunalytics Office Hours: https://faunalytics.org/ask-us/

Faunalytics Explains videos

Faunalytics Fundamentals infographic series

Faunalytics Animal Product Impact Scales

Faunalytics six-month study about how to support new vegetarians and vegans in maintaining their diets (first and second reports)

Faunalytics Research: How beliefs about chickens and fishes are associated with helpful behaviors, which advocates can use to shape how they talk about these underappreciated and over-consumed animals Data for the U.S, Data for Brazil, China, Canada, and India

Social Media:

https://www.facebook.com/faunalytics

https://twitter.com/faunalytics

https://www.instagram.com/faunalytics

https://www.linkedin.com/company/faunalytics

https://www.youtube.com/c/Faunalytics

Music: The Wake Up Experience, Nu Human

Jennifer Tourkin
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